The best fashion marketing campaigns paint vivid, mental pictures of what life could be like with the latest digs. But what if they didn’t have to rely on imagination? With the next generation of of AR and VR shopping technology, they may not have to. Read on to find out how these technologies will changing […]
As part of the 2016 Glossy Forum, the Glossy team asked the audience of fashion executives to share the biggest challenges they face. Using those free form responses, their team created this graphic to show the topics that are on the minds of these decision makers and the results were not what we would have expected…
Each article we’re highlighting this week showcases one of the three things consumers want out of fashion today: affordability, ethics and personalization. Unfortunately, finding the trifecta is rare. Inexpensive clothes are often not ethically made and personalization can come at a price. But as you’ll read this week, those three key elements are starting to converge as the industry adapts to new consumer needs.
The Gist: A lot went wrong, apparently. The Lesson: When a retailer like NastyGal starts telling vendors they want to “hold off” on orders, the iceberg has already been hit. Dive Deeper: Unlike most of the businesses I cover here, the company’s demise was not fueled by a product/market fit issue that developed as the audience […]
When I read this headline I was excited to learn that they were talking about ModCloth, the only brand I have truly been loyal to in consumer climate that’s decidedly disaffected. As a long time fan of the retailer, I have witnessed their growing pains first hand through experimental tweaks to their marketing, products and sale strategy. […]