I’m not exactly sure why Sephora has decided to ignore its 8.5 million Instagram followers and create a new account to launch their cosmetics collection, but they have. One possibility is that they’re attempting to re-engage followers who no longer see their posts thanks to Instagram’s relatively new curated feed. Regardless, after a soft launch […]
Strategy & Brand
Uniqlo is doubling down on digital (welcome to the 21st century, guys), but they’re going to need more than generic knowledge about online shopping to continue their growth trajectory. Mobile commerce is already the name of the game for millennials, so they have several platforms to catch up on. Find out what you can expect […]
Is the “atleisure” movement moving into eyewear? Yes, if you ask Lusia Delgado, CEO of Safalo, the century-old Italian eyewear company. Fresh designs & marketing is helping this established company keep up with the times.
How do you mimic an elevated brick and mortar experience — like the kind with sparkling water and in-store tailors — online? That’s what “technical fashion” brand Kit and Ace is trying to answer. Learn how the biz is amping up its e-commerce site.
Lululemon founder Chip Wilson may be a giant douche, but he’s got a point about where the company is headed. Since his departure three years ago, stocks have dipped 8% while competitor share prices surge. Hear what he had to say.