FMT

Fashion Marketing Trends

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Can J. Crew regain its place in American fashion?

June 30, 2019| Arielle Hurst

Today is not a good day for iconic American retailer, J. Crew. Though 2018 was supposed to be the beginning of a new era for the brand under the leadership of Jim Brett, the numbers say otherwise.

Strategy & Brand

Nasty Gal — What Went Wrong?

ModCloth Store Austin

This Hip, Weird Clothing Store Wants to Take Over America

News Roundup: Don’t Call it a Comeback Edition

Ugg Abandons Suburban Teens, Targets the “Cool Girl”

Emerging Companies

Swoonery aims to change the way jewelry is bought online

June 27, 2016 By Arielle Hurst

This new platform uses algorithms to recommend fine jewelry to the shopper’s taste and eliminate sizing hassles.

Why a Company is Selling a $1,800 Handbag for $200

June 3, 2016 By Arielle Hurst

Thanks to the luxury bag company Oliver Cabell, t-shirts aren’t the only thing you’ll be able to buy at cost transparent prices.

Industry Trends

Everlane Sets New Sustainability Standards for Sneaker Industry

AR tops list of future shopping experiences

Dear Fashion Execs — Snapchat is Not Your Biggest Problem

News Roundup: Copycats, Personal Shoppers and ‘Fixing’ Fashion

As Marriage Declines, The Diamond Industry Seeks a New Way to Attract Consumers

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Tech & Digital

Kate Spade delves into wearables with fitness tracker

To Rule Them All: Visa Gets Olympians to Wear a Smart Ring

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