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Articles by Arielle Hurst

Nasty Gal — What Went Wrong?

April 11, 2017 Arielle Hurst Leave a Comment

The Gist: A lot went wrong, apparently. The Lesson: When a retailer like NastyGal starts telling vendors they want to “hold off” on orders, the iceberg has already been hit. The Whole Story: Unlike most of the businesses I cover here, the company’s demise was not fueled by a product/market fit issue that developed as the […]

Strategy & Brand

This Hip, Weird Clothing Store Wants to Take Over America

February 27, 2017 Arielle Hurst Leave a Comment

ModCloth Store Austin

When I read this headline I was excited to learn that they were talking about ModCloth, the only brand I have truly been loyal to in consumer climate that’s decidedly disaffected. As a long time fan of the retailer, I have witnessed their growing pains first hand through experimental tweaks to their marketing, products and sale strategy. […]

Strategy & Brand

News Roundup: Don’t Call it a Comeback Edition

November 8, 2016 Arielle Hurst Leave a Comment

What Happened When Banana Republic Went Trendy The Gist: Banana Republic tried to go trendy and ditched customer favorites (bright, tailored cuts) in favor of boxy, neutral silhouettes. That didn’t work out so well. Lesson Learned: Never forget who your core customer is. Dive Deeper: Banana’s fall from grace is a classic example of a brand that forgot […]

Featured, Strategy & Brand aeropostale, banana republic, surfstitch, sycamore partners, target market, teen brands

As Marriage Declines, The Diamond Industry Seeks a New Way to Attract Consumers

October 11, 2016 Arielle Hurst Leave a Comment

“Diamonds are forever,” right? That’s what the diamond industry has told us over the last 75 years as they’ve become a requisite symbol of matrimony. But what happens when people don’t want “forever” anymore? That’s the question that’s challenging the diamond industry as they face a generation of young people who are in no hurry to (or […]

Industry Trends diamond industry, diamonds, marketing, marriage, rare real love, video campaign, video marketing

Ugg Abandons Suburban Teens, Targets the “Cool Girl”

October 7, 2016 Arielle Hurst Leave a Comment

Although you probably haven’t thought about Uggs since 2008 when you saw them on yet another leggings-clad girl with heavy eyeliner, the company is doing surprisingly well. This week they announced a partnership with eponymous cool girl Alexa Chung, who will act as art director for a series of campaigns that remove the sheepskin-lined boots […]

Strategy & Brand alexa chung, cool girl, uggs, ugly shoes

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Industry Trends

Everlane Sets New Sustainability Standards for Sneaker Industry

AR tops list of future shopping experiences

Dear Fashion Execs — Snapchat is Not Your Biggest Problem

News Roundup: Copycats, Personal Shoppers and ‘Fixing’ Fashion

ThirdLove CEO Heidi Zak: Retailers like to stick with what they know

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Tech & Digital

Kate Spade delves into wearables with fitness tracker

To Rule Them All: Visa Gets Olympians to Wear a Smart Ring

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