The Gist: A lot went wrong, apparently. The Lesson: When a retailer like NastyGal starts telling vendors they want to “hold off” on orders, the iceberg has already been hit. The Whole Story: Unlike most of the businesses I cover here, the company’s demise was not fueled by a product/market fit issue that developed as the […]
This Hip, Weird Clothing Store Wants to Take Over America
When I read this headline I was excited to learn that they were talking about ModCloth, the only brand I have truly been loyal to in consumer climate that’s decidedly disaffected. As a long time fan of the retailer, I have witnessed their growing pains first hand through experimental tweaks to their marketing, products and sale strategy. […]
News Roundup: Don’t Call it a Comeback Edition
What Happened When Banana Republic Went Trendy The Gist: Banana Republic tried to go trendy and ditched customer favorites (bright, tailored cuts) in favor of boxy, neutral silhouettes. That didn’t work out so well. Lesson Learned: Never forget who your core customer is. Dive Deeper: Banana’s fall from grace is a classic example of a brand that forgot […]
As Marriage Declines, The Diamond Industry Seeks a New Way to Attract Consumers
“Diamonds are forever,” right? That’s what the diamond industry has told us over the last 75 years as they’ve become a requisite symbol of matrimony. But what happens when people don’t want “forever” anymore? That’s the question that’s challenging the diamond industry as they face a generation of young people who are in no hurry to (or […]
Ugg Abandons Suburban Teens, Targets the “Cool Girl”
Although you probably haven’t thought about Uggs since 2008 when you saw them on yet another leggings-clad girl with heavy eyeliner, the company is doing surprisingly well. This week they announced a partnership with eponymous cool girl Alexa Chung, who will act as art director for a series of campaigns that remove the sheepskin-lined boots […]
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