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Articles by Arielle Hurst

Dior Mimics Chanel for a Piece of Their YouTube Following

October 6, 2016 Arielle Hurst Leave a Comment

As important as it is for luxury brands to be adopting new technologies and social platforms, established platforms should not be forgotten. Especially when that platform is the second biggest search engine online. No, I’m not talking about Bing. I’m talking about YouTube. On the platform, Chanel is dominating its luxury competitors and generating an […]

Strategy & Brand chanel, dior, video marketing, youtube

ThirdLove CEO Heidi Zak: Retailers like to stick with what they know

September 21, 2016 Arielle Hurst Leave a Comment

If you’re interested in new retail trends, technologies and companies you need to check out the Glossy Podcast. I have been sharing Glossy’s articles since this blog’s inception and their podcast is another great way to hear about new trends directly from top industry figures. Host Shareen Pathak asks thoughtful, interesting questions that sometimes challenge […]

Featured, Industry Trends glossy podcast, heidi zak, thirdlove

Sephora launches standalone Instagram for Collection

August 29, 2016 Arielle Hurst Leave a Comment

I’m not exactly sure why Sephora has decided to ignore its 8.5 million Instagram followers and create a new account to launch their cosmetics collection, but they have. One possibility is that they’re attempting to re-engage followers who no longer see their posts thanks to Instagram’s relatively new curated feed. Regardless, after a soft launch […]

Strategy & Brand instagram, sephora

Kate Spade delves into wearables with fitness tracker

August 23, 2016 Arielle Hurst Leave a Comment

It should come as no surprise that luxury brands are making their way into the smartwatch market. Aided by a partnership with Fossil, Emporio Armani, Diesel, Michael Kors and of course Kate Spade all have plans to launch smartwatches by the end of the year. Although I’m not a fan of the aesthetic of Kate […]

Tech & Digital fashion tech, fitness tracker, kate spade, wearables

Swoonery aims to change the way jewelry is bought online

June 27, 2016 Arielle Hurst Leave a Comment

This new platform uses algorithms to recommend fine jewelry to the shopper’s taste and eliminate sizing hassles.

Emerging Companies ecommerce, jewelry, swoonery

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Industry Trends

Everlane Sets New Sustainability Standards for Sneaker Industry

AR tops list of future shopping experiences

Dear Fashion Execs — Snapchat is Not Your Biggest Problem

News Roundup: Copycats, Personal Shoppers and ‘Fixing’ Fashion

As Marriage Declines, The Diamond Industry Seeks a New Way to Attract Consumers

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Tech & Digital

Kate Spade delves into wearables with fitness tracker

To Rule Them All: Visa Gets Olympians to Wear a Smart Ring

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