The Gist: Everlane is entering the sneaker market with a limited, “slow fashion” line of sustainable shoes that are meant to be worn for years, not months. The Lesson: Sustainability is coming for you, sneaker industry. The Whole Story: Everlane, a brand that is famous for its basics that are produced with supply chain transparency, […]
The best fashion marketing campaigns paint vivid, mental pictures of what life could be like with the latest digs. But what if they didn’t have to rely on imagination? With the next generation of of AR and VR shopping technology, they may not have to. Read on to find out how these technologies will changing […]
As part of the 2016 Glossy Forum, the Glossy team asked the audience of fashion executives to share the biggest challenges they face. Using those free form responses, their team created this graphic to show the topics that are on the minds of these decision makers and the results were not what we would have expected…
Each article we’re highlighting this week showcases one of the three things consumers want out of fashion today: affordability, ethics and personalization. Unfortunately, finding the trifecta is rare. Inexpensive clothes are often not ethically made and personalization can come at a price. But as you’ll read this week, those three key elements are starting to converge as the industry adapts to new consumer needs.
“Diamonds are forever,” right? That’s what the diamond industry has told us over the last 75 years as they’ve become a requisite symbol of matrimony. But what happens when people don’t want “forever” anymore? That’s the question that’s challenging the diamond industry as they face a generation of young people who are in no hurry to (or […]