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Strategy & Brand

Can J. Crew regain its place in American fashion?

June 30, 2019 Arielle Hurst Leave a Comment

Today is not a good day for iconic American retailer, J. Crew. Though 2018 was supposed to be the beginning of a new era for the brand under the leadership of Jim Brett, the numbers say otherwise.

Featured, Strategy & Brand

Nasty Gal — What Went Wrong?

April 11, 2017 Arielle Hurst Leave a Comment

The Gist: A lot went wrong, apparently. The Lesson: When a retailer like NastyGal starts telling vendors they want to “hold off” on orders, the iceberg has already been hit. The Whole Story: Unlike most of the businesses I cover here, the company’s demise was not fueled by a product/market fit issue that developed as the […]

Strategy & Brand

This Hip, Weird Clothing Store Wants to Take Over America

February 27, 2017 Arielle Hurst Leave a Comment

ModCloth Store Austin

When I read this headline I was excited to learn that they were talking about ModCloth, the only brand I have truly been loyal to in consumer climate that’s decidedly disaffected. As a long time fan of the retailer, I have witnessed their growing pains first hand through experimental tweaks to their marketing, products and sale strategy. […]

Strategy & Brand

News Roundup: Don’t Call it a Comeback Edition

November 8, 2016 Arielle Hurst Leave a Comment

What Happened When Banana Republic Went Trendy The Gist: Banana Republic tried to go trendy and ditched customer favorites (bright, tailored cuts) in favor of boxy, neutral silhouettes. That didn’t work out so well. Lesson Learned: Never forget who your core customer is. Dive Deeper: Banana’s fall from grace is a classic example of a brand that forgot […]

Featured, Strategy & Brand aeropostale, banana republic, surfstitch, sycamore partners, target market, teen brands

Ugg Abandons Suburban Teens, Targets the “Cool Girl”

October 7, 2016 Arielle Hurst Leave a Comment

Although you probably haven’t thought about Uggs since 2008 when you saw them on yet another leggings-clad girl with heavy eyeliner, the company is doing surprisingly well. This week they announced a partnership with eponymous cool girl Alexa Chung, who will act as art director for a series of campaigns that remove the sheepskin-lined boots […]

Strategy & Brand alexa chung, cool girl, uggs, ugly shoes

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Arielle Hurst

Arielle Hurst

Hi there! My name is Arielle Hurst and I love fashion, retail and luxury marketing, but hate jumping from site to site to find the few, specific articles that cover those topics. So I came up with Modern Retail as the solution -- welcome!

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