As important as it is for luxury brands to be adopting new technologies and social platforms, established platforms should not be forgotten. Especially when that platform is the second biggest search engine online. No, I’m not talking about Bing. I’m talking about YouTube. On the platform, Chanel is dominating its luxury competitors and generating an […]
Strategy & Brand
Sephora launches standalone Instagram for Collection
I’m not exactly sure why Sephora has decided to ignore its 8.5 million Instagram followers and create a new account to launch their cosmetics collection, but they have. One possibility is that they’re attempting to re-engage followers who no longer see their posts thanks to Instagram’s relatively new curated feed. Regardless, after a soft launch […]
How Uniqlo plans to establish a digital identity
Uniqlo is doubling down on digital (welcome to the 21st century, guys), but they’re going to need more than generic knowledge about online shopping to continue their growth trajectory. Mobile commerce is already the name of the game for millennials, so they have several platforms to catch up on. Find out what you can expect […]
The world’s oldest eyewear brand is going all-in on digital
Is the “atleisure” movement moving into eyewear? Yes, if you ask Lusia Delgado, CEO of Safalo, the century-old Italian eyewear company. Fresh designs & marketing is helping this established company keep up with the times.
How Kit and Ace Brought its E-Commerce Up to Speed
How do you mimic an elevated brick and mortar experience — like the kind with sparkling water and in-store tailors — online? That’s what “technical fashion” brand Kit and Ace is trying to answer. Learn how the biz is amping up its e-commerce site.