FMT

Fashion Marketing Trends

  • Strategy & Brand
  • Industry Trends
  • Tech & Digital
  • Emerging Companies
  • Meet the Editor

This Hip, Weird Clothing Store Wants to Take Over America

February 27, 2017 Arielle Hurst Leave a Comment

ModCloth Store Austin

When I read this headline I was excited to learn that they were talking about ModCloth, the only brand I have truly been loyal to in consumer climate that’s decidedly disaffected. As a long time fan of the retailer, I have witnessed their growing pains first hand through experimental tweaks to their marketing, products and sale strategy. Next month these shifts will only get more dramatic as ModCloth opens its first permanent store in Austin, Texas; and doubles down on a more “sophisticated” look that makes “the personality more subtle.”

While I long for the time when shopping on ModCloth was like peeking into Jessica Day’s closet, it seems that the company is truly preparing to leave the kitsch behind. I can respect the move as a play to grow their market share, but please don’t leave your colorful cardigan-wearing advocates behind.

Learn more about ModCloth’s strategy shift.

Strategy & Brand

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Industry Trends

Everlane Sets New Sustainability Standards for Sneaker Industry

AR tops list of future shopping experiences

Dear Fashion Execs — Snapchat is Not Your Biggest Problem

News Roundup: Copycats, Personal Shoppers and ‘Fixing’ Fashion

As Marriage Declines, The Diamond Industry Seeks a New Way to Attract Consumers

Newsletter

Want the best fashion marketing news sent to your inbox every week? Then subscribe to our newsletter!

Tech & Digital

Kate Spade delves into wearables with fitness tracker

To Rule Them All: Visa Gets Olympians to Wear a Smart Ring

Copyright © 2021 · Daily Dish Pro on Genesis Framework · WordPress · Log in