FMT

Fashion Marketing Trends

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Swoonery aims to change the way jewelry is bought online

June 27, 2016 Arielle Hurst Leave a Comment

This new platform uses algorithms to recommend fine jewelry to the shopper’s taste and eliminate sizing hassles.

Emerging Companies ecommerce, jewelry, swoonery

Report: Online bridal market grows by 80 percent

June 21, 2016 Arielle Hurst Leave a Comment

Although there are whole television shows dedicated to the drama-filled ritual that that is wedding dress shopping, today’s woman is content to forego the hoopla and find her gown online. Fresh, affordable players in the market are capitalizing this trend fueling market growth. Find out what’s next for the bridal industry.

Featured, Industry Trends bridal, ecommerce

How Uniqlo plans to establish a digital identity

June 20, 2016 Arielle Hurst Leave a Comment

Uniqlo is doubling down on digital (welcome to the 21st century, guys), but they’re going to need more than generic knowledge about online shopping to continue their growth trajectory. Mobile commerce is already the name of the game for millennials, so they have several platforms to catch up on. Find out what you can expect […]

Strategy & Brand ecommerce, uniqlo

Personal stylists are going digital

June 15, 2016 Arielle Hurst Leave a Comment

As algorithm-based personal styling services gain steam, traditional personal stylists are taking note and going digital too. Find out how stylists are keeping up with computers.  

Industry Trends ecommerce, personal stylist, personalization

How Kit and Ace Brought its E-Commerce Up to Speed

June 3, 2016 Arielle Hurst Leave a Comment

How do you mimic an elevated brick and mortar experience — like the kind with sparkling water and in-store tailors — online? That’s what “technical fashion” brand Kit and Ace is trying to answer. Learn how the biz is amping up its e-commerce site.  

Strategy & Brand ecommerce, kit and ace

Industry Trends

Everlane Sets New Sustainability Standards for Sneaker Industry

AR tops list of future shopping experiences

Dear Fashion Execs — Snapchat is Not Your Biggest Problem

News Roundup: Copycats, Personal Shoppers and ‘Fixing’ Fashion

As Marriage Declines, The Diamond Industry Seeks a New Way to Attract Consumers

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Tech & Digital

Kate Spade delves into wearables with fitness tracker

To Rule Them All: Visa Gets Olympians to Wear a Smart Ring

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