FMT

Fashion Marketing Trends

  • Strategy & Brand
  • Industry Trends
  • Tech & Digital
  • Emerging Companies
  • Meet the Editor

Ugg Abandons Suburban Teens, Targets the “Cool Girl”

October 7, 2016 Arielle Hurst Leave a Comment

Although you probably haven’t thought about Uggs since 2008 when you saw them on yet another leggings-clad girl with heavy eyeliner, the company is doing surprisingly well. This week they announced a partnership with eponymous cool girl Alexa Chung, who will act as art director for a series of campaigns that remove the sheepskin-lined boots […]

Strategy & Brand alexa chung, cool girl, uggs, ugly shoes

Industry Trends

Everlane Sets New Sustainability Standards for Sneaker Industry

AR tops list of future shopping experiences

Dear Fashion Execs — Snapchat is Not Your Biggest Problem

News Roundup: Copycats, Personal Shoppers and ‘Fixing’ Fashion

As Marriage Declines, The Diamond Industry Seeks a New Way to Attract Consumers

Newsletter

Want the best fashion marketing news sent to your inbox every week? Then subscribe to our newsletter!

Tech & Digital

Kate Spade delves into wearables with fitness tracker

To Rule Them All: Visa Gets Olympians to Wear a Smart Ring

Follow Us on Twitter

My Tweets

Copyright © 2023 · Daily Dish Pro on Genesis Framework · WordPress · Log in