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As Marriage Declines, The Diamond Industry Seeks a New Way to Attract Consumers

October 11, 2016 Arielle Hurst Leave a Comment

“Diamonds are forever,” right? That’s what the diamond industry has told us over the last 75 years as they’ve become a requisite symbol of matrimony. But what happens when people don’t want “forever” anymore? That’s the question that’s challenging the diamond industry as they face a generation of young people who are in no hurry to (or […]

Industry Trends diamond industry, diamonds, marketing, marriage, rare real love, video campaign, video marketing

Industry Trends

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