“Diamonds are forever,” right? That’s what the diamond industry has told us over the last 75 years as they’ve become a requisite symbol of matrimony. But what happens when people don’t want “forever” anymore? That’s the question that’s challenging the diamond industry as they face a generation of young people who are in no hurry to (or […]
Dior Mimics Chanel for a Piece of Their YouTube Following
As important as it is for luxury brands to be adopting new technologies and social platforms, established platforms should not be forgotten. Especially when that platform is the second biggest search engine online. No, I’m not talking about Bing. I’m talking about YouTube. On the platform, Chanel is dominating its luxury competitors and generating an […]