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Dior Mimics Chanel for a Piece of Their YouTube Following

October 6, 2016 Arielle Hurst Leave a Comment

As important as it is for luxury brands to be adopting new technologies and social platforms, established platforms should not be forgotten. Especially when that platform is the second biggest search engine online. No, I’m not talking about Bing. I’m talking about YouTube. On the platform, Chanel is dominating its luxury competitors and generating an […]

Strategy & Brand chanel, dior, video marketing, youtube

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